Cherin Jallis
Cherin Jallis has international recognition as an expert in etiquette.
She is certified in Luxury & Lifestyle Management from Italy’s Polimoda Institute Fashion Design & Marketing in Italy, and studied the general etiquette and business protocol in Switzerland’s Surval Institute in cooperation with the Institute Villa Pierrefeu. She is also a certified etiquette consultant in Canada after years of applying the finer points of social and business conduct.
Prior to this transition to etiquette training, Cherin spent 10 years working in public relations. Here she coached clients one-on-one on their communication skills and approach to external parties.
She conducted a number of workshops, teaching on a variety of subjects but with her biggest passion being professional conduct – how to act and treat others.
Cherin also coordinated in-house corporate training on a range of personal skills. This included etiquette relating to communication, email writing, telephone correspondence, customer care, client relations and social events in all aspects. Her whole approach focused the fundamental principles of grace and courtesy to elevate people’s social and professional conduct.
Etiquette is a code of behavior, practiced by the individual but shared by social systems.
It is a concept of interaction that appears in all walks of life, every society, for young and old, and in all professions. Etiquette conveys a person’s highest regard for their own conduct and the highest regard for their host, or guest, or audience.
It is more than just good manners, or knowing how to use the cutlery in a formal meal. It is about subscribing value to surroundings, and reflecting your own value and values.
Indeed, while good manners are always expected, in a global landscape of cosmopolitan cities, your standards of etiquette can transcend any potential differences between yourself and your acquaintances and/or audiences to allow you to convey the best of yourself and what you represent, while setting them at ease with mutual dignity.
LABAQA is passionate about training and teaching individuals and various groups as to the real art of etiquette. While the world increases in its global interactions and business competition, with Labaqa there is an added value in teaching and living-out of real standards of personal conduct. This makes etiquette more important than ever, so you can live and interact at a higher level of conduct that those around you will notice and respond to positively.